Swoosh...

Just got done catching a CNBC program that I stumbled onto while doing some couch surfing and to my surprise it was time well spent.

CNBC aired, Swoosh: Inside Nike, and the T.V. audience was allowed an inside look into the somewhat illusive but incredibly successful company.  I've been to YouTube already tonight and you can catch some pieces there as well as on CNBC's website.

One of the things that struck me again is that innovators, to launch, market and sustain a viable organization must be at their core risk takers.  I marveled at how the two founding fathers possessed a love for sports and a desire to make the best shoes possible for the atheletes that compete and then threw themselves into pursuing the vision.

We can make all the plans we want and come up with all the visionary ideas that we can possibly generate, but if we refuse to take risks, if the fear of failure is greater than the pull of the possibilty of success, then to carry the sports metaphor further we'll be no more than bench warmers that know the plays but don't have the guts to execute them.